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Online Revealed – The Canadian Online Travel Conference Announces 2nd Annual Event this May 28th-29th in Toronto Written by Alicia Whalen on February 5, 2007
Online Tourism Marketing and what it means to the Canadian Tourism industry will be addressed at the second annual Canadian Online Tourism Marketing Conference, which will take place this year in Toronto May 28 & 29 at The Sheraton Centre. Toronto, ON – February 5, 2007 -- The first Online Revealed Canada Conference held last May in Ottawa set the stage for the event to become the annual online travel event - addressing the unique issues of Canadian travel professionals. The conference provides attendees with a forum to discuss issues surrounding the Internet as a distribution vertical, and what this means to Canadian tourism. With speakers from search engine giants, online marketing research experts, and online travel distribution leaders, the event will give attendees tactical approaches and insight into marketing and delivering Canadian tourism product online and off. What will be “Revealed” this year? Real People, Real Solutions, Real Canadian! With prestigious speakers from such notable companies as Phocuswright and Expedia, Online Revealed Canada will also present four tracks of practical application workshops to provide participants with hands on steps to improve the success of their online marketing. 16 unique educational workshops will be presented over two days divided into four unique learning tracks: Search Engine Optimization Paid Placement New Media Travel Online Revealed Canada is a forum with a uniquely Canadian approach to the ever-changing online marketplace and what it means to hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian Travel Professionals. “Last year we were appreciative to have the support of the Canadian Tourism Commission (CTC) contributing to the success of the first ever Canadian Online Travel Conference and we look forward to their upcoming event in the fall,” says Patricia Brusha, COO of A Couple of Chicks e-Marketing and Co-chair and Founder of Online Revealed. “Jens Thraenhart, CTC's Executive Director of E-Marketing, the 2006 Co-chair of the Conference, was instrumental in shaping the original concept of the event, including content and attracting high level speakers. This year we are excited to announce that our 2007 industry educational partner is HSMAI Canada who will be producing a track of 4 travel related workshops." The Internet and e-commerce are continually influencing and impacting Canadian tourism and the travel industry. In order to be truly competitive and aggressive in today’s marketplace, every sales and marketing professional in the travel and hospitality needs to have an arsenal of knowledge and understanding to maximize the effectiveness of Online Marketing. “We had tremendous positive feedback from the first Conference,” said Alan Young Vice President, Supply Partners Hotel Booking Solutions Incorporated, and 2007 Co-Chair of Online Revealed, “and what we heard over and over again, was the desire for more workshops providing Canadians with actual takeaways to get started in the online marketing medium.” Key travel speakers and workshop leaders will address a multitude of topics, such as: • Third Party Travel Intermediaries, have they lost momentum? • PPC Internal Wars- Are you bidding against yourself or your Brand? • Optimizing Content- Push Pull Marketing with RSS and other new Media • Brand Casting-Revolutionize your branding message With presenters and workshops from top branded Search, Marketing and Travel companies, such as World Hotels, HSMAI and Tralliance Corporation -this is a must attend event for General Managers, Directors of Sales and Marketing, Revenue Managers, Webmasters, Agencies, Independent Hotels and Resorts and Branded Properties. These sessions, along with the conference workshops will allow attendees to network with online travel distribution professionals, share best practices, and be at the cusp of emerging trends in Canadian online travel. For more information visit www.onlinerevealed.com. Registration will be open soon with limited availability. Members of the media are invited to attend the Conference - please inquire for further information. For Conference Registration or Sponsorship information, please contact Patricia Brusha at 416-817-5595 or pbrusha@acoupleofchicks.com. Online Revealed Canada 2007 will be held on May 28 & 29 at The Sheraton Centre in Toronto. Media Contact: Alicia Whalen Online Revealed Canada A Couple of Chicks e-Distribution Marketing P. 905-401-2249 awhalen@acoupleofchicks.com |
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